Prius Takes Center Stage in Toyota Turnaround

Welcome back to Toyota Fun, where we bring you another great story snippet of Toyota news:

Toyota is in the midst of its worst downturn since the company was founded in 1937 – but it’s raising the price of the 2010 Toyota Prius by about $400. This apparent contradiction appears to be part of Toyota’s core turnaround strategy: pump up the volume on marketing, and lead with the Prius.

Sourced from: Toyota News

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This entry was posted on Wednesday, September 30th, 2009 at 12:00 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.